What can you do with a piece of cardboard?

The commercial versions of Oculus Rift and HTC Vive are already out in the market and priced in retail at 600 and 800 USD respectively. These headsets are an impressive piece of technology and show a glimpse of incredible future. But as of now not everyone can afford to own one, since these headsets also require a High-end PC(laptop/computer) which prices to a minimum of 1500 USD. For these reasons, the mobile virtual reality (VR) would have the upper hand in the market, at least for next few years. To experience mobile VR, one needs a decent smartphone and a Google Cardboard, which costs around 300INR or 5 USD! But what is a Google Cardboard?

Google Cardboard is a virtual reality platform developed by Google for use with a head mount for a smartphone. Named for its fold-out cardboard viewer, the platform is intended as a low-cost system to encourage interest and development in VR applications. Users can either build their own viewer from simple, low-cost components using specifications published by Google, or purchase a pre-manufactured one. The viewer is used by placing a smartphone into the back of it and viewing through the lenses in the front.

The platform was created by David Coz and Damien Henry, Google engineers at the Google Cultural Institute in Paris, in their 20% “Innovation Time Off”. It was introduced at the Google I/O 2014 developers conference, where a Cardboard viewer was given away to all attendees. Here are some stats provided by Google as of January 2016:


  • 5 million Cardboard fans have joined the fold.

5 million Cardboard fans have joined the fold.


  • Q4′ 2015, launched into 10 million more immersive app experiences:

25M+ Installs


  • Since Google launched Cardboard Camera in December, more than 750,000 VR photos were captured, letting people relive their favorite moments anytime, from anywhere.

Since we launched Cardboard Camera in December, you’ve captured more than 750,000 VR photos.


You can get a free cardboard by installing IRA VR app and sharing it with 5 of your friends(active installations). Here’s an image of our Cardboard! We would be shipping it soon to the winners!


Google Cardboard is also available on all major e-retailers Flipkart, Amazon or you can purchase one from here!


Some cool applications for google cardboard:

  • Cardboard : Cardboard puts virtual reality on your smartphone. The Cardboard app helps you launch your favorite VR experiences, discover new apps, and set up a viewer.


  • Cardboard Camera : Cardboard Camera takes VR photos—moments in time you can relive in virtual reality. Hear the sounds as they happened, and look around to see the scene in every direction. VR photos are 3D, so near things look near and far things look far. Whether it’s a vacation getaway or a family get-together, VR photos bring you back to that moment.


  • TrinusVR : TrinusVR connects your Android phone to your PC, so you can play your favorite PC games in virtual reality (VR). We use the sensors in your phone for head tracking to give you a great VR gaming experience with a wallet-friendly price tag.


  • IRA VR : IRA curates some of the best Virtual Reality content from categories ranging from ‘K-12’ to ‘Science & Technology’ with a host of other unique Experiential Learning applications.


Google-Expedition-VR (1)


This is just the beginning you can do a lot of other cool stuff with google cardboard, like watching movies in a virtual theater with your friends while sitting at home, enjoying live matches from the front row of a stadium, go on virtual trips with your family! Keep in touch for more update on Virtual Reality and IRA VR!

What is The Matrix?

The world as we know is on the verge of a major shift in technology. Imagine being able to experience sunset and sunrise from Moon, travelling the whole world while sitting on your couch, sitting next to your favourite celebrity, have all the navigation and personal information laid out on an HUD (head-up display) in front of you. All of this is possible now! With the dawn of the true first generation of Virtual Reality (VR) headsets from Google’s Cardboard, Samsung’s GearVR, Facebook’s Oculus Rift, Valve’s HTV Vive and Sony’s PlaystationVR etc. along with Microsoft’s and Meta’s augmented-reality glasses you can live your wildest fantasies. The virtual reality technology is here but not evenly distributed and our aim at IRA is to bring it to masses and bring together the community which can channel the power of technology and create amazing stuff!

Imagine being able to move in the virtual worlds and acquire new skills in a matter of hours from the best people in the industry, being able to explore and learn about various cultures and arts in the first person, being able to interact with people sitting in different continents like they are actually there! Sci-Fi authors had been imagining of this technology for decades, movies like The Matrix, Tron and Ghost in the Shell and Novels like Ready Player One, Snowcrash reflected upon the same and tried to describe how it actually feels like to live in such a world. We had been imagining of Time Machine or how does it feel to live in someone else’s boots for so long and IRA can make it happen with your love and our shared passion to make virtual reality a reality!

Today we are releasing IRA for android and over the course of next months we would be publishing articles that will help explore, how everyone can create/capture virtual reality content and how can they showcase their work using IRA.

As Lao said “A journey of a thousand miles begins with a single step” we are starting our journey with this first blog post and would love to hear your thoughts and feedback!